Horace Miner’s Body Ritual Among the Nacirema Essay

Dynamic: Horace Miner’s point all through the whole article of â€Å"Body Ritual Among the Nacirema† was to demonstrate to us, Americans, that we are not better than any other individual or some other culture, society, or religion. We are no different, and we just to need to keep in the rear of our psyches that everybody does everything any other way. Regardless of whether it is an emotional contrast, or scarcely observable, every individual does everything unique in relation to the following individual. All through this exposition willbe models on how Miner’s article went to demonstrate how ethnocentric Americans using sociological creative mind. Abstr Anthropologist, Horace Miner, composed an article on a clan called the Nacirema, who started from Between the Canadian Cree, the Yaqui and Tarahumare of Mexico, and the Carib and Arawak of the Antilles. This particular clan is so shallow, and spotlights such a great amount of time on their real appearance. The individuals of this clan experience numerous day by day ceremonies to remain solid, clean, and as flawless as could be expected under the circumstances. This clan that is talked about is the American. Nacirema is American spelled in reverse. All through the article, Miner, strived to demonstrate how ethnocentric we, Americans, are through sociological creative mind. Perusing the article without realizing it is about Americans will place an individual in the perspective of an untouchable from an alternate culture. We think the clan, Nacirema, feels that the human body is revolting and its common inclining to shortcoming and sickness is a terrible thing, and that their solitary would like to maintain a strategic distance from these trait of the human body, is to stay aware of their every day ceremonies. Americans are continually attempting to think of new plans to forestall characteristic maturing, the weakening, and shortcoming of the body. We feel soâ ashamed of our alleged powerless bodies that the ceremonies acted in our families’ holy places (restrooms) are kept totally hidden and ought not be imparted to anybody. Because of our despicableness, we have just demonstrated that we are not an ideal people. Americans can modify their appearances in straightforward, practically no exertion ways. â€Å"†¦Professor Linton alluded in examining an unmistakable piece of the day by day body custom which is just performed by men. This piece of the ceremony incorporates scratching and slashing the outside of the face with a sharp instrument.† (Miner Paragraph 12) This custom depicted the procedure of men shaving their face with a razor and alongside the custom is a chance of cutting the face. â€Å"Special women’s ceremonies are performed just multiple times during each lunar month, yet what they need recurrence is made up in barbarity. As a major aspect of this function, ladies heat their head in little broilers for about an hour.† (Miner Paragraph 12) This service is discussing ladies going to complete their hair to improve their looks. The little stoves are antiquated hair dryers, which would dry their hair into the style that lady needed it to be. Another custom tha t the Nacirema individuals experience is to locate a blessed mouth man (dental specialist). The blessed mouth man jabs and nudges at the client’s teeth, and it isn't generally a wonderful encounter. The sacred mouth man likes performing awkward and somewhat agonizing customs on the client’s teeth. The customer considers the heavenly mouth man to whatever the person likes with their teeth. The man custom of shaving, lady custom of completing their hair, and going to see a sacred mouth man in any event once every year all have vicious and masochistic characteristics. The authorities that total these administrations like seeing their customer awkward and in torment in some way or another. The individuals of the Nacirema clan keep on restoring these authorities and proceed with the ceremonies, demonstrating that in a way that they should like being awkward and in torment. Individuals of the Nacirema clan can likewise truly change their appearance by having a unique medication man adjust portions of the body. Basically the ladies of the clan are the ones who see the pro. These experts can make a woman’s bosoms bigger or littler if necessary. Other medical procedure, other than on the bosoms, can be performed, for example, the face, stomach, and arms. To see every one of these ceremonies that have been previously mentioned, from an outsider’s perspective can make the American individuals look savage, unusual, and not common. The individuals of the American culture are so enveloped with mental self portrait that it is practically nauseating to take a gander at it from another view point. The individuals will go to practically any length to look better and remain looking youthful that they will experience numerous excruciating and awkward ceremonies. Discussing sex is a not something to discuss transparently, particularly out in the open. To evade pregnancy â€Å"the utilization of supernatural materials or by restricting intercourse to the specific periods of the moon.† (Miner Paragraph 19) Conception prevention is taken to abstain from getting pregnant, and when ladies do become pregnant they wear free apparel as to shroud the way that there are conveying a kid. Different societies consider intercourse to be a characteristic thing to repeat, and that pregnancy is a wonderful thing. They see us not talking and being open about sex as no-no. We, Americans, are not better than any other person. That is the thing that Horace Miner needed to get across to us all. He needed us to think outside about the case. We need not to take a gander at different societies as unusual, yet similarly as various and special in light of the fact that different societies take a gander at us and think we are the bizarre ones. References: http://jihunkmla.blogspot.com/2013/05/survey on-nacirema-shaded glasses-i.html https://www.msu.edu/~jdowell/miner.html

Tort Law Free Essays

In some random circumstance, it is obviously evident that the organization ought to stay capable and lawfully obligated to their kin or employe and among the purchasers that belittle their item. Along these lines, ought to there be any mishap as well as harms that severely hurt these individuals throughout practicing their obligations, as representatives and laborers, the organization could be held at risk and sue to settle their legitimate commitments in bearing the harms and lost of these individuals. With respect to the instance of The Bug Plant situated in Shady Town, USA, the workers and the seller that have been assaulted and burglarized in the parking garage of the organization might document a claim against The Bug Plant under the legitimate offense of Negligence, as written in the Tort Law. We will compose a custom paper test on Tort Law or on the other hand any comparative point just for you Request Now Given the way that the episodes of burglary against these individuals have occurred inside the premises of the company’s grounds, wherein these individuals are filling in as the company’s laborers, both of the workers and the merchant could sue the organization under the Tort Law, as it is obvious that The Bug Plant has neglected to guarantee the wellbeing and security of these individuals while staying and playing out their obligations and duties regarding the organization. All the more thus, with the earlier data that the Shady Town has been tormented with an ongoing wrongdoing wave, the instance of Negligence could be documented against The Bug Plant, as the organization neglected to do the essential change in accordance with fortify their organization security and guarantee the government assistance of their kin. Accordingly, The Bug Plant could be sued under the Tort Law, as they neglected to exercise and fulfill the necessary guideline of care in working together. Ultimately, The Bug Plant could utilize the idea that the occurrences of theft in the parking area against the second move representatives have occurred after their day of work as well as past their official work hours, as the BUG’s potential safeguard. Then again, The BUG Plant could likewise utilize the reality, as their guard, that the seller who has been looted, while sitting tight for the dock director, isn't their lawful worker and that they don't have direct business association with this individual and they ought not be held at risk for any harms. References Definition of Tort. (n. d. ). Recovered June 12, 2009, from http://www. individual injury-information. net/meaning of-tort. htm Product Liability. (n. d. ). Recovered June 12, 2009, from http://www. individual injury-information. net/item risk. htm The most effective method to refer to Tort Law, Papers

Raphael essays

Raphael papers On April 8, 1483, perhaps the best craftsman of the Renaissance was conceived in Urbino, Italy. There was a brilliant future ahead for this kid named Raphael Sanzio. He would turn out to be so acclaimed to where he would be considered among the best specialists ever, with any semblance of Michelangelo Buonarotti and Leonardo Da Vinci. His most well known works incorporate his Madonna canvases, his enormous figure structures that are held in the Vatican in Rome, and numerous strict artistic creations that get high comments. The entirety of his works would be appreciated for its extraordinary clearness of structure and incredible visual perspectives. As referenced before, Raphael was conceived on April 8, 1483 to Giovanni Santi and Magia Ciarla. His dad was one of the most powerful craftsmen in Urbino at the hour of Raphaels early presence. He had made an assortment of works of art in a book called the Chronicle of the deeds of Duke Frederick II, who was Urbinos political and major imaginative supporter. Giovanni had his own workshop with two specialists working in them, who were Evangelista da Pian di Meleto and Timoteo Viti da Urbino. Both of these craftsmen affected youthful Raphael. His dad likewise worked with Piero Perugino and Melozzo da Forli, who were two extremely renowned painters at that point. Raphael was blessed enough to meet Perugino, the painter whose works of art had impacted him the most. This would kick off Raphaels interests in turning into a craftsman soon. Raphael was exceptionally blessed to work with the incomparable Piero Perugino. He was a craftsman with significant gifts.# Raphaels early work looks a lot of like Peruginos work. Truth be told, Perugino's Crucifixion with the Virgin, St John, St Jerome, and St Mary Magdalene was believed to be by Raphael until proof demonstrated it was given to the congregation of San Gimigniano in 1497, when Raphael was just 14.# These are high acclaims from such a youthful craftsman. He was brought into the world with the ability to be a craftsman. Whatever work Raphael saw, he ... <! Raphael expositions The School of Athens by Raphael has been appreciated throughout almost 500 years. No place was this more apparent than during the uncovering of the reclamation of this perfect work of art on April 22, 1996. Benefactors and their visitors from all zones of the United States joined Mrs. Henry J. Gaisman, benefactress of the reclamation venture, in wondering about the uncovered virtuoso of Raphael's palette. The School of Athens was painted by twenty-multi year-old Raphael Sanzio for Pope Julius II (1503-1513). In 1508 Donato Bramante, the popes engineer, and furthermore a local of Urbino, had prescribed the youthful local of Urbino to Julius II. So excited was the pope when he saw the fresco that Raphael got the commission to paint the whole ecclesiastical suite. The Stanza della Segnatura was to be Julius' library, Bibiotheca Iulia, which would house a little assortment of books proposed for his own utilization. The work on during Imperial Roman occasions of outfitting libraries with pictures of extraordinary artists was restored in fifteenth century Italy. Raphael changed this training in the Stanza by amicably masterminding enormous gatherings of individuals as one unit in his fresco organizations. In the fresco of the School of Athens, sages from various ages are organized as associates in an ageless foundation. Those that have been emphatically recognized utilizing exact chronicled proof are: Plato, Aristotle, Socrates, Pythagoras, Euclid, Alcibiades, Diogenes, Ptolemy, Zoroaster and Raphael. Plato is in the inside guiding his finger toward the sky while holding the Timaeus, his treatise on the inception of the world. Close to him, his more youthful understudy Aristotle holds a duplicate of his Ethics while portraying the earth and the wide domain of good educating with his all-encompassing hand in an exquisite flat motion. The new distribution, Raphael's School of Athens, by Prof. Arnold Nesselrath, Director for Byzantine, Medieval and Modern Art, portrays the subtleties of ... <! Raphael papers Raffaello Sanzio, better known by his dad and the remainder of the world as Raphael, was conceived in the incredible city of Urbino, Italy, on April 6, 1483. His dad Giovanni de' Santi, a painter of no incredible legitimacy, yet of good knowledge, had in his brain from the earliest starting point that his solitary child would examine crafted by a portion of the more prevalent specialists. As a result of this craving, Raphael as a kid, was relied upon to take in the rudiments of painting from the lessons of his dad. Indeed, even before adulthood Giovanni demanded the help of his child while painting various works in and around Urbino with the goal that Raphael could rehearse his aptitudes. At the point when his dad saw that he had minimal left to show his child, he went to Perugia to talk with Pietro Perugino, who was considered by numerous individuals to be the best painter of that time. Upon his appearance Giovanni discovered that Perugino was in Rome, yet chose to hang tight for hi m. At the point when the two at last met, Giovanni told Perugino of his expectations for his young child and inquired as to whether the incredible craftsman would take Raphael and train him all that he knew. Out of consideration for a kindred craftsman, Perugino consented to encourage the youthful Raphael. In 1494 Raphael went to Perugia and met the extraordinary craftsman his dad had talked about. He spent numerous years examining crafted by Pietro Perugino and its an obvious fact that his strategy of attracting before long changed to coordinate those of his lord. Perugino saw from the get-go in their gatherings the incredible ability of Raphaels. He could advise that Raphael was one to take in what he was educated and form those thoughts into his own. From the beginning Perugino made an assessment of this extraordinary understudy and that sentiment was later demonstrated right. As Raphael developed more seasoned, it was normal to mixed up crafted by his to be crafted by his instructor Pietro Perugino. In 1504 Raphael moved to Florence, Italy, to start considering crafted by both Leonardo da Vinci, another incredible Italian craftsman, and Michaelangelo. He was gr... <!

Pulley Examples

Pulley Examples Pulley A pulley is a wheel on an axel or shaft that is designed to support movement and change of direction. Pulleys can also be machines consisting of a wheel over which a pulled rope or chain runs to change direction or lift a load. Pulleys are examples of what scientists call simple machines. If you want to lift a really heavy weight, there's only so much force your muscles can supply. Using a simple machine such as a pulley can effectively multiply the force your body produces. Pulleys are used in a variety of ways to lift loads, apply forces, and to transmit power. A pulley may also be called a sheave or drum and may have a groove or grooves between two flanges around its circumference. The element used to drive a pulley system can be a rope, cable, belt or chain that runs over the pulley inside the groove or grooves. The simplest theory of the operation of a pulley system assumes that the pulleys and lines are weightless, and that there is no energy loss due to friction. It is assumed that the lines do not stretch. The load on the moving pulley is balanced by the tension in two parts of the rope supporting the pulley. The more wheels you have, and the more times you loop the rope around them, the more you can lift. If you have a single wheel and a rope, a pulley helps you reverse the direction of your lifting force. So you pull the rope down to lift the weight up. If you want to lift something that weighs 100 lbs, you have to pull down with a force equivalent to 100lbs. If you want to raise the weight 1foot into the air, you have to pull the loose end of the rope a total distance of 1foot at the other end. Now if you add more wheels, and loop the rope around them, you can reduce the effort you need to lift the weight. Suppose you have two wheels and a rope looped around them, a 100lb mass is now effectively supported by two sections of the same rope instead of just a single rope. This means you can lift it by pulling with a force half as much. If four pulleys are used, then you are distributing the force between all four pulleys and it only takes a quarter of the force needed to pull the 100lb weight. Examples of Pulley: 1. Fixed pulleys It has an axle mounted in bearings attached to a supporting structure. A fixed pulley changes the direction of the force on a rope or belt that moves along its circumference. Mechanical advantage is gained by combining a fixed pulley with a movable pulley or another fixed pulley of a different diameter. An example would be the grooved wheel on a bicycle where the chain is wrapped. As you apply force the pulley moves to produce energy which propels the bicycle forward. 2. Movable pulleys They have an axle in a movable block. A single movable pulley is supported by two parts of the same rope and has a mechanical advantage of two. Examples of movable pulleys include construction cranes, modern elevators, and some types of weight lifting machines at the gym. 3. Combination pulleys: They form a block and tackle. A block and tackle can have several pulleys mounted on the fixed and moving axles, further increasing the mechanical advantage.

Biblical Analysis Biblical Counseling Essay - 1311 Words

Since the beginning when Adam and Eve first sinned people face a fallen world that has produced immeasurable social, personal, and natural devastations. Also, the fallen nature of man has caused countless behavior and emotional issues. Counseling gets to the root of the issues and devastations, provides answers, and give emotional and physical support that is needed is this fallen world. Biblical counseling is the relationship between two people where the counselor possesses knowledge or skills that can help the counselee resolve the issues they are facing. The resolution will usually occur when the person sees their issue from God perspective and begins to apply God’s word to their life. It involves a knowledge of psychology, psychotherapy, and requires wisdom and the work of the Holy Spirit along with a strong basis in Scripture. This gives the counselor the role of getting a treatment or diagnoses of whatever mental ailment the counselee may have and assisting them with dev eloping a Biblical perspective and application of God’s word. Also, this gives the counselor the role of providing biblical answers and solution to whatever issue the counselee might be going through and share the Gospel message. God describes His word as a lamp that guides someone on while they walk and to help gives an understanding. For instance, Psalm 119:105 says â€Å"Your word is a lamp for my feet, a light for my path.† Also, it states this later in Psalm 119:130 â€Å"The unfolding of your wordsShow MoreRelatedFree Essay Is a Scam1711 Words   |  7 Pagesthat you see with this approach. Romantic love, can be viewed from different fields (psychology, sociology, theology), but still can cause connections to be made. To say religion and science complement each other is saying using different types of analysis can bring these together. 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Capitalism And Slavery By Eric Eustace Williams Essay

Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the preface of his book, Williams clearly asserts that his work, is not a study of the institution of slavery but of the contribution of slavery to the development of British capitalism.1 His work takes an economic view of history, which is at the core of his arguments and thus essential to understanding how his arguments and ideas are ultimately formulated. The author himself sums it up best, when he clearly states that his work is, first a study in English economic history and second in West Indian and Negro history.2 His main thesis is that, the commercial capitalism of the eighteenth cen tury was built up on slavery and monopoly, while the Industrial capitalism of the nineteenth century destroyed slavery and monopoly.3 Economics was at the core of Williams thesis; it interlinks slavery, the rise of British capitalism, African slave trade and the emancipation of slave in the Caribbean. The triangular trade involved trade between England, North America, the West Indies and England in the eighteenth century. The triangular trade would be crucial in the development ofShow MoreRelatedBook Report: Capitalism Slavery, Eric Williams1513 Words   |  7 PagesBook Report: Capitalism Slavery, Eric Williams Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the preface of his book, Williams clearly assertsRead MoreSummary Of The Rodney Riots By Walter Rodney1712 Words   |  7 Pages Trinidad’s revolutionary’s leader was Dr. Eric Eustace Williams. He held the title of chief minister and prime minister of Trinidad and Tobago from 1956 to 1981. He advocated self-determination and political independence for all people. He is the author of an acclaimed novel called, â€Å"Capitalism and Slavery†. In it he argued that the profits attained by England from the slave trade and slavery played an integral role in ascent of British capitalism. He also suggested that England need to compensateRead MoreThe Emancipation Of Slave Trade2397 Words   |  10 PagesEmancipation of Slavery: The British Debate by ReÃŒ vauger CeÃŒ cile focusing on the chapter The economic and social context. This gives some understanding of the context of British economy during the slavery abolition and helps in analyzing how this framework connects to slavery emancipation. Also, the book describes the movements of anti-slavery and the effects of French Revolution, which enable comparisons among perspectives that are economic, humanitarian, and cultural. The second book is Capitalism Slavery

Marketing Strategies for Coca Cola Brand Free Sample for Students

Qusetions: 1.Select and Research a Company, Brand or non-profit Organisation of your choice. Briefly introduce your Chosen Organisation, Explaining why you Consider it to be a Marketing Success Story. 2.Detail and Discuss the Key Factors which have led to the Marketing Success of your Chosen Organisation. Your Answer should show an appreciation of the Core Theories in this Module.3.Building on your Success story, Evaluate the Future Challenges Facing your Chosen Organisation, and make two or three Recommendations on areas th Organisation should address for Continuing Success. Answers: 1.Introduction Cola is a multinational soft drinks company and its the largest soft drinks company in the world both regarding sales volumes and revenue. The company was founded in the year 1886 by a man named Asa Griggs Candler. The company is headquartered in Atlanta, Georgia and incorporated in Wilmington, Delaware. The company is more famous for its flagship product Coca-Cola invented by John Stitch Pemberton and was initially intended to be patented as a medicine (Smith, 2011). The companys exceptional marketing techniques have helped the company to maintain its market dominance for more than one century. The company uses franchised distribution system where the company produces the concentrate and then contracts companies to mix the concentrate according to their prescription and then bottle the drinks. 2.Environmental analysis The environment analysis for coca cola helps in identifying the strengths and weaknesses of the organization. The environmental analysis of Coca Cola in this report is done using the PESTEL method. This method will discuss and analyze the external environmental factors facing the company. Political environment The political environment of Coca Cola consists of factors such as peace and stability in countries in which it operates, regulations that are enforced affecting the company and any interference from the political class on matters concerning the company. Coca cola operates in almost all the countries in the world and many of the countries are peaceful and therefore the political environment of the company is favorable. Economic factors These are either micro economic or macro-economic factors that affect the operations of the business. The economic factors affecting Coca Cola include inflation rate, economic growth rate, and availability of factors of production(Burrow Bosiljevac,2012.) Social factors The social factors that affect Coca cola company include the traditions, beliefs and customs of the people living in the region in which the company is operating. The beliefs of the people concerning the products of the company for instance the belief among some people that coca cola products causes cancer affect the operations of the company(Gertner Rifkin,2017). The other social factors affecting the company is decrease in demand of carbonated drinks. Technology factors These factors include the new bottling technology adopted by Coca cola bottlers, adoption of modern product promotion and advertising technologies such as use of social media advertising. Another technological factor affecting the company is the new technologies used in production of concentrate which make production more efficient. Environmental factors The environmental factors affecting Coca cola include pollution through plastic containers and lack of enough water in many countries in which the company operates and therefore, this affects the production of the final products. Legal environment The legal factors affecting Coca Cola involves legislation that may directly or indirectly affect the operations of the company. Since coca cola is a multinational company, it operates in many countries and this factors ,may vary from country to country. These factors include, labor laws, tax laws, corporate governance laws and laws governing movement of capital across boarders. Illustration of PESTEL analysis of Coca Cola. Political factors l Increasing conflicts in some countries l Speculations regarding the safety of the companies` products Economic factors l High levels of inflation l Slow economic growth in operating environment l Deals with local, regional and international economic issues Social environment l Decreasing demand for carbonated drinks l Increasing health and safety concerns among consumers Technological environment l New advertising and product promotion technologies l New production methods and equipment that have increased efficiency in production Environmental factors l Pollution through plastic containers l Scarcity of water Legal environment l Tax laws l Patents and copyright rights l Continuous adjustment to changing legal environment Buyer behavior The behavior of customers is paramount for every marketer to enable the company put in place the right strategies that will help in meeting the needs of the consumers(Lamb McDaniel, 2012). A study of the buyer behavior for coca cola`s users reveals that the consumers are not very sensitive to prices. There is also a significant amount of customer loyalty with most of the consumers of the coca cola products admitting that they never consume the products of the competitor and they are loyal to the products they consume with many of them not willing to substitute. Competitor analysis There is very stiff competition between coca cola and its main competitor, Pepsi. Even though coca cola maintains the market leadership position and by a huge margin, the company has seen off very intense competition both in the US and globally (ALVES VA?ZQUEZ2013). There are very few players in this industry, and therefore, the nature of marketing and advertising for each of these companies is very crucial in determining their success in the market. The trends in the soft carbonated drinks industry are the increased focus on healthy products among consumers. Most of the consumers of soft drinks are cautious on the health effects of what they consume, and therefore companies are struggling to design products that are more responsive to the needs of the consumers. Coca-Cola company has responded in a very impressive manner to this trend by launching products that cater to the health needs of different customers such as Cola Zero which is sugar-free (Gillespie Hennessey,2011). SWOT analysis A SWOT analysis of Coca Cola company will help in identifying the underlying strengths and weaknesses of the business. This will help the company to take the right steps to improve on strengths and correct the weaknesses. Strengths The strengths of coca cola includes its global presence which enables the company to enjoy many income streams and therefore making it more efficient. The company has a strong brand name which helps it to attract and maintain existing customers(Lamb McDaniel, 2012). The company has one of the most robust marketing and advertising department which helps in maintaining the market leadership position of the company. Weaknesses The major weakness for the company is the increasing health concerns among consumers. Another weakness for the company is that its products are not well diversified and over-reliance on carbonated drinks. Opportunities The opportunities available for the company include product diversification to produce other products such as bottled water and other non-carbonated drinks. The company also has an opportunity to increase their investments in countries that are not fully developed and have huge market potential. Threats Threat from competitors such as Pepsi poses the biggest risk for Coca cola. Another threat for the business is the increased safety and health concerns which may hurt sales of the company. Table 3:SWOT analysis table for Coca cola company Strengths l Strong brand valued at$77,839 billion l Good marketing strategies l Strong market presence Weaknesses l Absence of product diversification l Over reliance on carbonated drinks l Poor public image regarding health and safety issue Opportunities l Market growth in developing countries l Increasing demand for bottled water Threats l Competition from Pepsi l Substitute products such as coffee are threatening coca cola l Competition from local product brands Company`s mission and marketing objectives The mission of the company helps to guide stakeholders towards achieving the long term vision of the organization as they undertake daily activities of the company. The mission of Coca Cola Company is; To refresh the world in mind, body and spirit while inspiring moments of optimism and happiness through our brands and actions so as to create value and make a difference. The company has incorporated all stakeholders to help in delivering the goals and objectives of the organization. The marketing objective for coca cola is to become the best brand in the world and increase its market share further while at the same time offering customers best value for their money and high quality products(Treadway Smith, 2013). Market segmentation of coca cola Coca-Cola has mainly segmented its market geographically. The company has operations that are managed at the country level and the regional scale. The company has bottlers and distribution networks in each country, and there are regional management offices. An example is an African subsidiary which is managed in South Africa. Product positioning Coca-Cola Company positions itself as the market leader and the best regarding a quality of the products they offer their customers. Despite the fact that the firm has many market segments, it uses strategic positioning to maintain its global outlook (Fisk, 2013). This helps consumers to view coca cola as part of their daily lives. The perception of the brand has contributed to the great customer loyalty the company has enjoyed over the years. The selling philosophy of the company has always been attractive and eye catching. The company markets and advertises itself as bringing joy, happiness, and entertainment to the lives of consumers. Michael porter five forces analysis Threat of substitute products The substitute products that pose a threat to coca cola include soft drinks like bottled water, tea and coffee(Wang, 2015). The companies products have close substitutes and therefore making competition in this industry more intense. Threat of new entrants This is how fast new firms are able to join the industry. Its quite difficult for new firms to join the industry since the original investment requirement is quite high. The patent and copyrights also restrict entrance into this market(Yuvaraju, Subramanyam Rao, 2014). Bargaining power of suppliers The bargaining power of suppliers is determined by several factors such as the number of suppliers, their ability to form unions, and the scarcity of the commodity they are supplying. Coca cola suppliers have high bargaining power since they are very few(Gupta, 2011). The suppliers in this case are producers of raw materials used to make concentrate. Bargaining power of buyers Coca cola buyers have little bargaining power. This is because they are many and distributed in various areas making it difficult for them to form consumer associations.Few consumers cannot therefore influence demand or prices. Industry rivalry There is a lot of rivalry in the global soft drinks industry with Coca cola and Pepsi being the biggest rivals. The intense rivalry between coca cola and Pepsi has influenced the cost patterns of the two organization especially on advertising(Gertner, Rifkin, 2017). Marketing mix Product The coca cola company manufactures and distributes soft drinks. The main products for the company are the Coke soda which is the flagship product for the enterprise. The other products in the companys portfolio include Sprite, Fanta, Coke diet, coke zero, and the bottled drinking water. Price The price for coca cola products is determined based on the cost of production incurred by the bottlers in specific countries. The price is low and affordable to customers of all social class and income levels (Armstrong Kotler, 2014) Place The coca cola company uses the franchised distribution system where it licenses bottlers to whom it sells the concentrate used to make the cola products(Gertner Rifkin,2017). Promotion Coca-Cola uses a combination of advertising techniques.The company has also been using the social media advertising such as Facebook to reach more consumers Other promotional techniques used by the firm include sponsoring of events such as the FIFA world cup and the Olympics which offers the company a lot of publicity(Mubayi, 2012). 3.Challenges There are many future challenges that coca cola is expected to face. One of the challenges is increased competition from Pepsi. Pepsi has been very innovative in its products development and diversification. The company has also been very aggressive in marketing, and this, therefore, means the threat of competition is increasing every other day (Baines Fill, 2014). Another challenge that coca cola is expected to face is reduced the popularity of its products due to the consumers becoming more health conscious and increased concern about the safety standards(Hooley Piercy, 2012). The challenge of losing market share due to competition from substitute products. Recommended solutions Product diversification to keep off competition from Pepsi The company should also carry out regular market research to help understand the consumers better hence respond to their needs appropriately. The company should develop products that address the health concerns of customers better. Coca-Cola should do more aggressive marketing apart from advertising to keep the customers rooted to its products. Continuous development of new products that will help in meeting the market needs of the organization. Conclusion The market success of the coca cola brand has been majorly due to its exemplary marketing strategies. The company has been consistent in its advertising and has often used very aggressive marketing techniques to remain competitive in the market. The competition between Pepsi and Coca-cola has led to both companies becoming highly innovative, and this has resulted in the companies introducing new products in the market(Gillespie Hennessey, 2011). The marketing mix of coca cola is also perfect, and this has been very crucial in defining its position in the soft drinks industry. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing vs. Sydney, Pearson education Australia. Http://public.eblib.com/choice/publicfullrecord.aspx?P=4741493. Fisk, p. (2013). Marketing genius. Chichester, uk, capstone pub. Http://rbdigital.oneclickdigital.com. BAINES, P., FILL, C. (2014). Marketing. Gillespie, K., hennessey, H. D. (2011). Global marketing. Mason, oh, cengage south western. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing strategy competitive positioning (1st ed.). Harlow, UK:Pearson financial times/prentice hall Burrow, J., Bosiljevac, J. (2012). Marketing (1st ed.). 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