Biblical Analysis Biblical Counseling Essay - 1311 Words

Since the beginning when Adam and Eve first sinned people face a fallen world that has produced immeasurable social, personal, and natural devastations. Also, the fallen nature of man has caused countless behavior and emotional issues. Counseling gets to the root of the issues and devastations, provides answers, and give emotional and physical support that is needed is this fallen world. Biblical counseling is the relationship between two people where the counselor possesses knowledge or skills that can help the counselee resolve the issues they are facing. The resolution will usually occur when the person sees their issue from God perspective and begins to apply God’s word to their life. It involves a knowledge of psychology, psychotherapy, and requires wisdom and the work of the Holy Spirit along with a strong basis in Scripture. This gives the counselor the role of getting a treatment or diagnoses of whatever mental ailment the counselee may have and assisting them with dev eloping a Biblical perspective and application of God’s word. Also, this gives the counselor the role of providing biblical answers and solution to whatever issue the counselee might be going through and share the Gospel message. God describes His word as a lamp that guides someone on while they walk and to help gives an understanding. For instance, Psalm 119:105 says â€Å"Your word is a lamp for my feet, a light for my path.† Also, it states this later in Psalm 119:130 â€Å"The unfolding of your wordsShow MoreRelatedFree Essay Is a Scam1711 Words   |  7 Pagesthat you see with this approach. Romantic love, can be viewed from different fields (psychology, sociology, theology), but still can cause connections to be made. To say religion and science complement each other is saying using different types of analysis can bring these together. Recognizing the complementary relationships of various levels liberates us from useless argument over which one views human nat ure subjectively or scientifically. This approach takes science and research very seriously.Read MoreChristian Counseling: An Overview1470 Words   |  6 PagesBiblical Counseling is making a strong impact in todays churches and community. Counseling is seen as one of the most productive ways of helping a person reach the inner side of themselves to help solve any problems that might be arising. Furthermore, when it comes to being a counselor, not something that should be taken for granted. We are all born of sin, but we have been saved through the grace of Jesus Christ. 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This paper will also evaluate five major themes relevant to Marriage and Family Therapy which include: roles of Marriage and Family Therapists; licensure requirements and examinations; methods of supervision; client advocacy; multiculturalism and diversity. The authorRead MorePsychodynamic Theories And Theories Of The Psychodynamic Theory Essay1702 Words   |  7 Pages This paper attempts to explore psychodynamic theory in depth as well as its presentation in real life as presented by Sigmund Freud. It presents an analysis of the theory in terms of its historical developments and perspectives as well as the ideas of its main supporters. Further, the paper also attempts to bring to light the hidden and unambiguous assumptions made by the theory concerning individuals, groups, families, systems and communities. 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Capitalism And Slavery By Eric Eustace Williams Essay

Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the preface of his book, Williams clearly asserts that his work, is not a study of the institution of slavery but of the contribution of slavery to the development of British capitalism.1 His work takes an economic view of history, which is at the core of his arguments and thus essential to understanding how his arguments and ideas are ultimately formulated. The author himself sums it up best, when he clearly states that his work is, first a study in English economic history and second in West Indian and Negro history.2 His main thesis is that, the commercial capitalism of the eighteenth cen tury was built up on slavery and monopoly, while the Industrial capitalism of the nineteenth century destroyed slavery and monopoly.3 Economics was at the core of Williams thesis; it interlinks slavery, the rise of British capitalism, African slave trade and the emancipation of slave in the Caribbean. The triangular trade involved trade between England, North America, the West Indies and England in the eighteenth century. The triangular trade would be crucial in the development ofShow MoreRelatedBook Report: Capitalism Slavery, Eric Williams1513 Words   |  7 PagesBook Report: Capitalism Slavery, Eric Williams Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the preface of his book, Williams clearly assertsRead MoreSummary Of The Rodney Riots By Walter Rodney1712 Words   |  7 Pages Trinidad’s revolutionary’s leader was Dr. Eric Eustace Williams. He held the title of chief minister and prime minister of Trinidad and Tobago from 1956 to 1981. He advocated self-determination and political independence for all people. He is the author of an acclaimed novel called, â€Å"Capitalism and Slavery†. In it he argued that the profits attained by England from the slave trade and slavery played an integral role in ascent of British capitalism. He also suggested that England need to compensateRead MoreThe Emancipation Of Slave Trade2397 Words   |  10 PagesEmancipation of Slavery: The British Debate by ReÃŒ vauger CeÃŒ cile focusing on the chapter The economic and social context. This gives some understanding of the context of British economy during the slavery abolition and helps in analyzing how this framework connects to slavery emancipation. Also, the book describes the movements of anti-slavery and the effects of French Revolution, which enable comparisons among perspectives that are economic, humanitarian, and cultural. The second book is Capitalism Slavery

Marketing Strategies for Coca Cola Brand Free Sample for Students

Qusetions: 1.Select and Research a Company, Brand or non-profit Organisation of your choice. Briefly introduce your Chosen Organisation, Explaining why you Consider it to be a Marketing Success Story. 2.Detail and Discuss the Key Factors which have led to the Marketing Success of your Chosen Organisation. Your Answer should show an appreciation of the Core Theories in this Module.3.Building on your Success story, Evaluate the Future Challenges Facing your Chosen Organisation, and make two or three Recommendations on areas th Organisation should address for Continuing Success. Answers: 1.Introduction Cola is a multinational soft drinks company and its the largest soft drinks company in the world both regarding sales volumes and revenue. The company was founded in the year 1886 by a man named Asa Griggs Candler. The company is headquartered in Atlanta, Georgia and incorporated in Wilmington, Delaware. The company is more famous for its flagship product Coca-Cola invented by John Stitch Pemberton and was initially intended to be patented as a medicine (Smith, 2011). The companys exceptional marketing techniques have helped the company to maintain its market dominance for more than one century. The company uses franchised distribution system where the company produces the concentrate and then contracts companies to mix the concentrate according to their prescription and then bottle the drinks. 2.Environmental analysis The environment analysis for coca cola helps in identifying the strengths and weaknesses of the organization. The environmental analysis of Coca Cola in this report is done using the PESTEL method. This method will discuss and analyze the external environmental factors facing the company. Political environment The political environment of Coca Cola consists of factors such as peace and stability in countries in which it operates, regulations that are enforced affecting the company and any interference from the political class on matters concerning the company. Coca cola operates in almost all the countries in the world and many of the countries are peaceful and therefore the political environment of the company is favorable. Economic factors These are either micro economic or macro-economic factors that affect the operations of the business. The economic factors affecting Coca Cola include inflation rate, economic growth rate, and availability of factors of production(Burrow Bosiljevac,2012.) Social factors The social factors that affect Coca cola company include the traditions, beliefs and customs of the people living in the region in which the company is operating. The beliefs of the people concerning the products of the company for instance the belief among some people that coca cola products causes cancer affect the operations of the company(Gertner Rifkin,2017). The other social factors affecting the company is decrease in demand of carbonated drinks. Technology factors These factors include the new bottling technology adopted by Coca cola bottlers, adoption of modern product promotion and advertising technologies such as use of social media advertising. Another technological factor affecting the company is the new technologies used in production of concentrate which make production more efficient. Environmental factors The environmental factors affecting Coca cola include pollution through plastic containers and lack of enough water in many countries in which the company operates and therefore, this affects the production of the final products. Legal environment The legal factors affecting Coca Cola involves legislation that may directly or indirectly affect the operations of the company. Since coca cola is a multinational company, it operates in many countries and this factors ,may vary from country to country. These factors include, labor laws, tax laws, corporate governance laws and laws governing movement of capital across boarders. Illustration of PESTEL analysis of Coca Cola. Political factors l Increasing conflicts in some countries l Speculations regarding the safety of the companies` products Economic factors l High levels of inflation l Slow economic growth in operating environment l Deals with local, regional and international economic issues Social environment l Decreasing demand for carbonated drinks l Increasing health and safety concerns among consumers Technological environment l New advertising and product promotion technologies l New production methods and equipment that have increased efficiency in production Environmental factors l Pollution through plastic containers l Scarcity of water Legal environment l Tax laws l Patents and copyright rights l Continuous adjustment to changing legal environment Buyer behavior The behavior of customers is paramount for every marketer to enable the company put in place the right strategies that will help in meeting the needs of the consumers(Lamb McDaniel, 2012). A study of the buyer behavior for coca cola`s users reveals that the consumers are not very sensitive to prices. There is also a significant amount of customer loyalty with most of the consumers of the coca cola products admitting that they never consume the products of the competitor and they are loyal to the products they consume with many of them not willing to substitute. Competitor analysis There is very stiff competition between coca cola and its main competitor, Pepsi. Even though coca cola maintains the market leadership position and by a huge margin, the company has seen off very intense competition both in the US and globally (ALVES VA?ZQUEZ2013). There are very few players in this industry, and therefore, the nature of marketing and advertising for each of these companies is very crucial in determining their success in the market. The trends in the soft carbonated drinks industry are the increased focus on healthy products among consumers. Most of the consumers of soft drinks are cautious on the health effects of what they consume, and therefore companies are struggling to design products that are more responsive to the needs of the consumers. Coca-Cola company has responded in a very impressive manner to this trend by launching products that cater to the health needs of different customers such as Cola Zero which is sugar-free (Gillespie Hennessey,2011). SWOT analysis A SWOT analysis of Coca Cola company will help in identifying the underlying strengths and weaknesses of the business. This will help the company to take the right steps to improve on strengths and correct the weaknesses. Strengths The strengths of coca cola includes its global presence which enables the company to enjoy many income streams and therefore making it more efficient. The company has a strong brand name which helps it to attract and maintain existing customers(Lamb McDaniel, 2012). The company has one of the most robust marketing and advertising department which helps in maintaining the market leadership position of the company. Weaknesses The major weakness for the company is the increasing health concerns among consumers. Another weakness for the company is that its products are not well diversified and over-reliance on carbonated drinks. Opportunities The opportunities available for the company include product diversification to produce other products such as bottled water and other non-carbonated drinks. The company also has an opportunity to increase their investments in countries that are not fully developed and have huge market potential. Threats Threat from competitors such as Pepsi poses the biggest risk for Coca cola. Another threat for the business is the increased safety and health concerns which may hurt sales of the company. Table 3:SWOT analysis table for Coca cola company Strengths l Strong brand valued at$77,839 billion l Good marketing strategies l Strong market presence Weaknesses l Absence of product diversification l Over reliance on carbonated drinks l Poor public image regarding health and safety issue Opportunities l Market growth in developing countries l Increasing demand for bottled water Threats l Competition from Pepsi l Substitute products such as coffee are threatening coca cola l Competition from local product brands Company`s mission and marketing objectives The mission of the company helps to guide stakeholders towards achieving the long term vision of the organization as they undertake daily activities of the company. The mission of Coca Cola Company is; To refresh the world in mind, body and spirit while inspiring moments of optimism and happiness through our brands and actions so as to create value and make a difference. The company has incorporated all stakeholders to help in delivering the goals and objectives of the organization. The marketing objective for coca cola is to become the best brand in the world and increase its market share further while at the same time offering customers best value for their money and high quality products(Treadway Smith, 2013). Market segmentation of coca cola Coca-Cola has mainly segmented its market geographically. The company has operations that are managed at the country level and the regional scale. The company has bottlers and distribution networks in each country, and there are regional management offices. An example is an African subsidiary which is managed in South Africa. Product positioning Coca-Cola Company positions itself as the market leader and the best regarding a quality of the products they offer their customers. Despite the fact that the firm has many market segments, it uses strategic positioning to maintain its global outlook (Fisk, 2013). This helps consumers to view coca cola as part of their daily lives. The perception of the brand has contributed to the great customer loyalty the company has enjoyed over the years. The selling philosophy of the company has always been attractive and eye catching. The company markets and advertises itself as bringing joy, happiness, and entertainment to the lives of consumers. Michael porter five forces analysis Threat of substitute products The substitute products that pose a threat to coca cola include soft drinks like bottled water, tea and coffee(Wang, 2015). The companies products have close substitutes and therefore making competition in this industry more intense. Threat of new entrants This is how fast new firms are able to join the industry. Its quite difficult for new firms to join the industry since the original investment requirement is quite high. The patent and copyrights also restrict entrance into this market(Yuvaraju, Subramanyam Rao, 2014). Bargaining power of suppliers The bargaining power of suppliers is determined by several factors such as the number of suppliers, their ability to form unions, and the scarcity of the commodity they are supplying. Coca cola suppliers have high bargaining power since they are very few(Gupta, 2011). The suppliers in this case are producers of raw materials used to make concentrate. Bargaining power of buyers Coca cola buyers have little bargaining power. This is because they are many and distributed in various areas making it difficult for them to form consumer associations.Few consumers cannot therefore influence demand or prices. Industry rivalry There is a lot of rivalry in the global soft drinks industry with Coca cola and Pepsi being the biggest rivals. The intense rivalry between coca cola and Pepsi has influenced the cost patterns of the two organization especially on advertising(Gertner, Rifkin, 2017). Marketing mix Product The coca cola company manufactures and distributes soft drinks. The main products for the company are the Coke soda which is the flagship product for the enterprise. The other products in the companys portfolio include Sprite, Fanta, Coke diet, coke zero, and the bottled drinking water. Price The price for coca cola products is determined based on the cost of production incurred by the bottlers in specific countries. The price is low and affordable to customers of all social class and income levels (Armstrong Kotler, 2014) Place The coca cola company uses the franchised distribution system where it licenses bottlers to whom it sells the concentrate used to make the cola products(Gertner Rifkin,2017). Promotion Coca-Cola uses a combination of advertising techniques.The company has also been using the social media advertising such as Facebook to reach more consumers Other promotional techniques used by the firm include sponsoring of events such as the FIFA world cup and the Olympics which offers the company a lot of publicity(Mubayi, 2012). 3.Challenges There are many future challenges that coca cola is expected to face. One of the challenges is increased competition from Pepsi. Pepsi has been very innovative in its products development and diversification. The company has also been very aggressive in marketing, and this, therefore, means the threat of competition is increasing every other day (Baines Fill, 2014). Another challenge that coca cola is expected to face is reduced the popularity of its products due to the consumers becoming more health conscious and increased concern about the safety standards(Hooley Piercy, 2012). The challenge of losing market share due to competition from substitute products. Recommended solutions Product diversification to keep off competition from Pepsi The company should also carry out regular market research to help understand the consumers better hence respond to their needs appropriately. The company should develop products that address the health concerns of customers better. Coca-Cola should do more aggressive marketing apart from advertising to keep the customers rooted to its products. Continuous development of new products that will help in meeting the market needs of the organization. Conclusion The market success of the coca cola brand has been majorly due to its exemplary marketing strategies. The company has been consistent in its advertising and has often used very aggressive marketing techniques to remain competitive in the market. The competition between Pepsi and Coca-cola has led to both companies becoming highly innovative, and this has resulted in the companies introducing new products in the market(Gillespie Hennessey, 2011). The marketing mix of coca cola is also perfect, and this has been very crucial in defining its position in the soft drinks industry. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing vs. Sydney, Pearson education Australia. Http://public.eblib.com/choice/publicfullrecord.aspx?P=4741493. Fisk, p. (2013). Marketing genius. Chichester, uk, capstone pub. Http://rbdigital.oneclickdigital.com. BAINES, P., FILL, C. (2014). Marketing. Gillespie, K., hennessey, H. D. (2011). Global marketing. Mason, oh, cengage south western. Hooley, G., Piercy, N., Nicoulaud, B. (2012). Marketing strategy competitive positioning (1st ed.). Harlow, UK:Pearson financial times/prentice hall Burrow, J., Bosiljevac, J. (2012). Marketing (1st ed.). Mason, Ohio: South-Western Cengage Learning. . Gertner, D., Rifkin, L. (2017). Coca-Cola and the Fight against the Global Obesity Epidemic. Thunderbird International Business Review. https://dx.doi.org/10.1002/tie.21888 Mubayi, S. (2012). Alexandra Chreiteh, Always Coca-Cola [Diman Coca-Cola]. Trans. Michelle Hartman. Northampton, MA: Interlink Books, 2012. Pp. 121. Journal Of Arabic Literature, 43(2-3), 540-542. https://dx.doi.org/10.1163/1570064x-12341250south-western cengage learning. Lopez, D. (2013). Brand development of coca-cola company (uk). [place of publication not identified], grin verlag. Smith, H. (2011). The new relationship marketing: How to build a large, loyal, profitable network using the social web. Hoboken, nj, wiley. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23). https://dx.doi.org/10.5539/ass.v11n23p22 Yuvaraju, D., Subramanyam, D., Rao, P. (2014). Advertising Strategy of Coca-Cola at Coca-Cola Beverages Pvt.Ltd. IOSR Journal Of Business And Management, 16(6), 122-131. https://dx.doi.org/10.9790/487x-1662122131 Gupta, S. (2011). MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company. Gfk Marketing Intelligence Review, 3(1). https://dx.doi.org/10.2478/gfkmir-2014-0056 Lamb, c. W., hair, j. F., mcdaniel, c. D. (2012). Essentials of marketing. Mason, ohio, south-western cengage learning. Alves, h., Va?zquez, j. L. (2013). Best practices in marketing and their impact on quality of life. Dordrecht, springer. Http://public.eblib.com/choice/publicfullrecord.aspx?P=1106368 Treadaway, c., Smith, m. (2012). Facebook marketing: An hour a day. Hoboken, n.j., wiley. Smith, M. (2011). The new relationship marketing: How to build a large, loyal, profitable network using the social web. Hoboken, nj, wiley.